The diversity of life on our planet is breathtaking, offering a huge variety of animals and plants.
We sometimes forget that we, as individuals, customers and businesses, rely on this diversity of life to provide us with the food, fuel, medicine and other essentials we simply cannot live without.
Yet this rich diversity is disappearing at a frightening and accelerating rate, as the IUCN Red List of Threatened Species™ indicates.
Thousands of animals and plants around the world face extinction with species currently disappearing at a rate up to 1,000 times higher than normal.
Approximately 1 in 4 mammals, 1 in 3 amphibians, 1 in 3 corals, and 1 in 8 birds are at risk of extinction.
Without immediate action to halt the decline of biodiversity, not only will species disappear forever, but the very fabric of our society and livelihoods could be placed in severe jeopardy.
"Biological diversity underpins ecosystem functioning and the provision of ecosystem services essential for human well-being," says UN Secretary-General Ban Ki-moon.
"Its continued loss, therefore, has major implications for current and future human well-being... The maintenance and restoration of natural infrastructure can provide economic gains worth trillions of dollars a year."
SOS - ‘Save Our Species – Save Our Selves’ is our answer.