SOS - Save Our Species channels funds from donors to existing frontline conservation actors working to protect from extinction some of the world's most threatened species of plants and animals.
In parallel SOS comunicates about the successes, sharing stories and learnings with key stakeholders and the general public.
SOS does this because saving species is a universal cause. Nature is made up of species and nature is our life support system. Thus SOS communications aim to educate and inspire support for this cause.
In so doing, SOS represents one key step in the journey toward saving a species. That process begins with knowledge generated by scientists worldwide and registered in the IUCN Red List of Threatened Species™. It culminates in SOS identifying and selecting projects while overseeing their implementation to ensure conservation goals are achieved.
In between those steps, SOS harnesses the power of the largest network of species experts in the world - the IUCN Species Survival Commission to evaluate project applications on a voluntary basis. It also works closely with its partners to develop the initiative according to strategic priorities.
This makes for effective unbiased quality control and allows SOS to optimise conservation return on investment.